Monday, January 30, 2012

DITA | LUXURY in INNOVATION










Jeff Solorio and John Juniper of Dita Eyewear are celebrated for their innovative designs.  Life long friends who share a passion, they have found inspiration through their collaboration not only on film but in creating eyewear.




The co-founding duo share an extraordinary talent for design.   Planned efforts focused their  common passion on creating their first collection in the mid 90's.  They introduced eyewear manufactured with latest and best modern technologies but inspired by vintage eyewear designs with regards to the frames of the 50's through the 80's.  Dita is unique and sets itself apart by its use of modern materials and designs which distinguish the brand with quality.

 The co-founders imagined an alternative to the top fashion houses of the day.  Jeff and John wanted to give the discerning buyer another option alternative to label brands.  The styling of Dita labeling on all their exquisite eyewear styles were kept intentionally subtle.  The design duo wanted to, "allow the design of the frame to complement features of the wearer and contribute        to their overall style."


Dita has established their design studio and world headquarters here in our beautiful city of Los Angeles, California.  In the early 2000's designer and creative director Tommy O'gara joined Dita and they grew to expand in the asian market.  The team opened a logistics center outside of Tokyo to concentrate on focusing tuning their production standards to unparalleled levels of  quality and craftsmanship.
The Dita product is handmade using only the best materials.  Your exclusive Dita eyewear is made of titanium, 18k gold, white gold, and fine Japanese zyl acetates.   It is said, "simply holding a pair of Dita's may seduce you for life."  Trust me, I have found this to be true!!

A coveted and exclusive product, Dita is vintage-inspired eyewear held in the highest regard by the world's fashion elite and A-list celebrities.  Since its beginnings, Dita has earned international acclaim and it's co-founder designers are counted among a handful of the world's most influential eyewear designers.  Since the design concept was first launched Dita's co-founders chose to be exclusive.
 The brand has been presented world-wide accolades for the finest quality eyewear that will continue to remain highly sought after.
The fashion houses now look to exclusive brands like Dita and and their design geniuses to set the seasonal trends in eyewear which inspire their creativity.

Monday, December 19, 2011

EYEWEAR | A VISUAL HISTORY by MOSS LIPOW




EYEWEAR
TASCHEN


TASCHEN books, along side eyeglass designer and collector Moss Lipow,  have found success in their work to represent the last 500 years of eyewear evolution.  The collaboration produced this visually beautiful publication depicting all of the major advancements in eyewear.  This attractive and informative coffee table book is saturated with hundreds of stunning photos,  most of which were intentionally represented true to scale.





It is shown in the documented evolution found in this stunning publication that eyewear has experienced and developed surprising changes over the years, since it was first invented as purely a practical tool.


It has become a multi billion dollar industry based on necessity and inclination to luxury and style as a representation there of.  
The book is filled with the most exquisite examples of the evolution of eyewear.  The pieces chosen by, Moss Lipow, are relevant and mark the changes in the journey from the rudimentary to the ornate.  The guide is chronological and innately representative in that, essentially, with each photograph, we can see through a window into the corresponding eras.


Eyewear is a marriage between technology and fashion, arguably the only item in our wardrobe which ever was and most certainly still is.   Eyewear is an amazing instrument we can't live without.   We find a drive to personalize it as an outward expression of our inner aesthetic self-concept.  This is precisely how we marry it to fashion, making it not only an expression of our creative self but one of social class as well. 




CATEYEspectacles is a collector of the finest vintage eyeglass frames and sunglasses.   As a result of this exposure, it did not come as a surprise to our collectors, when upon browsing through this beautiful creative publication, many of the published pieces were already in the boutique's collection.
These are rare Eyewear!  Considered, in a sense now, even more substantial and relevant because the history of eyewear, as we can see,  is still being written.

The collection, here at CATEYEspectacles boutique is truly an impressive one.  The pieces in the showroom are noteworthy.   No doubt, one can find the best quality high-end vintage sunglasses  on a caliber worthy this fine collection.

Moss Lipow did a wonderful job introducing us to some of these precious collectible "instruments of fashion".  Make no mistake, there are many more styles just as unusual, precious and unique to discover.  Yes,  some just as relevant, yet, even more breathtaking than those depicted in this beautiful work, EYEWEAR a visual history.

Visiting the CATEYEspectacles collection is like a trip back in time.  It is a rare collection, available at the boutique, for experiencing the discovery of vintage eyewear elegance.
Vintage collections  are becoming increasingly   relevant worldwide as one of Germany's most important publishers, TASCHEN, sees it.






Friday, December 9, 2011

Time to Use Your Medical Flex Spending Dollars!!

As the end of the year approaches Cateye Spectacles would like to remind our customers to use their medical flex spending dollars before it's too late!  The flex spending dollars are your hard earned money that will be lost if not spent, so why not give yourself the gift of sight!

We have more recent acquisitions in our inventory for the holiday season and look forward to showing them to you.  Here at Cateye, we provide all the assistance you will need in selecting the right pair and making sure that your medical flex dollars are well spent!

Wednesday, November 16, 2011

MYKITA | trunk show






EYETAILOR BOUTIQUE
4310 MELROSE AVE.
LOS ANGELES, CA 90029

MYKITA TRUNK SHOW     |      DEC 3RD      |      11 - 6pm


MYKITA is exclusive eyewear manufactured in Berlin Germany since 2003 and branded for the high end segment of the opical market.


Kita is a reference to the original workshop location in what use to be a day nursery.  It is appropriate because it is with the same optimism and meticulous care that the company was nurtured and developed to its present established status.

Lady Gaga
Lady Gaga




















MYKITA has become a major player in the high end optical market because of patented hinge concepts, clear design signature and excellent product quality.


In 2010 the company pioneered and patented the frame material MYLON as well as developed and patented its surface treatment.

The treatment is a technique known as Selective Laser Sintering.  The method allows for the manufacturing of never before seen modern frame materials without the use of common mold injection tools.
Brad Pitt
Sarah Jessica Parker

Tom Cruise


Daniel Craig

Hugh Grant
MYKITA is a collaboration of craftsmen with a diversity of talents ranging from conceptualization and design to assembly that ensure the brands hand manufactured credentials.
Lady Gaga











A 3 time nominee of the Deutschland 2011 Award, MYKITA has established itself as an international design force as well as a formidable innovator of materials as a vehicle for the modernization of eyewear through advancement of the industry into what is the uncharted future of eyewear.

This coveted German design Award is the country's absolute highest official distinction in the design sector.


EYETAILOR, our sister retail location, a showroom dedicated to current and modern eyewear design, ranging from design philosophies on the spectrum of heavily ornate to realized minimalism, is exhibiting the exceptional collection of MYKITA EYEWEAR  during  a one day only trunk show on December 3rd from 11 - 6 pm.

MYKITA IS ON DISPLAY FOR YOU




| not often can you see the full collection of runway collaborations... these pieces are rare and distinctive realizations of imaginative conceptualization of the future of German eyewear design.


We are dedicated to participation in the efforts to spread  various aesthetic perspectives throughout our community.  We do so working on the belief that creativity is celebrated by its introduction and exposure  through focus on creating a medium for encouraging its discussion.

EYETAILOR would like you to join us for refreshments during this event.  We will also be extending,  event only, special offers in celebration of this promotion.



 FLEX SPENDING ACCOUNTS ARE WELCOMED  |   SPEND FLEX DOLLAR$ BEFORE THE YEAR ENDS!!!