DITA | LUXURY in INNOVATION

Jeff Solorio and John Juniper of Dita Eyewear are celebrated for their innovative designs.  Life long friends who share a passion, they have found inspiration through their collaboration not only on film but in creating eyewear.




The co-founding duo share an extraordinary talent for design.   Planned efforts focused their  common passion on creating their first collection in the mid 90's.  They introduced eyewear manufactured with latest and best modern technologies but inspired by vintage eyewear designs with regards to the frames of the 50's through the 80's.  Dita is unique and sets itself apart by its use of modern materials and designs which distinguish the brand with quality.

 The co-founders imagined an alternative to the top fashion houses of the day.  Jeff and John wanted to give the discerning buyer another option alternative to label brands.  The styling of Dita labeling on all their exquisite eyewear styles were kept intentionally subtle.  The design duo wanted to, "allow the design of the frame to complement features of the wearer and contribute        to their overall style."

Dita has established their design studio and world headquarters here in our beautiful city of Los Angeles, California.  In the early 2000's designer and creative director Tommy O'gara joined Dita and they grew to expand in the asian market.  The team opened a logistics center outside of Tokyo to concentrate on focusing tuning their production standards to unparalleled levels of  quality and craftsmanship.
The Dita product is handmade using only the best materials.  Your exclusive Dita eyewear is made of titanium, 18k gold, white gold, and fine Japanese zyl acetates.   It is said, "simply holding a pair of Dita's may seduce you for life."  Trust me, I have found this to be true!!

A coveted and exclusive product, Dita is vintage-inspired eyewear held in the highest regard by the world's fashion elite and A-list celebrities.  Since its beginnings, Dita has earned international acclaim and it's co-founder designers are counted among a handful of the world's most influential eyewear designers.  Since the design concept was first launched Dita's co-founders chose to be exclusive.

 The brand has been presented world-wide accolades for the finest quality eyewear that will continue to remain highly sought after.
The fashion houses now look to exclusive brands like Dita and and their design geniuses to set the seasonal trends in eyewear which inspire their creativity.