Wednesday, November 16, 2011

MYKITA | trunk show






EYETAILOR BOUTIQUE
4310 MELROSE AVE.
LOS ANGELES, CA 90029

MYKITA TRUNK SHOW     |      DEC 3RD      |      11 - 6pm


MYKITA is exclusive eyewear manufactured in Berlin Germany since 2003 and branded for the high end segment of the opical market.


Kita is a reference to the original workshop location in what use to be a day nursery.  It is appropriate because it is with the same optimism and meticulous care that the company was nurtured and developed to its present established status.

Lady Gaga
Lady Gaga




















MYKITA has become a major player in the high end optical market because of patented hinge concepts, clear design signature and excellent product quality.


In 2010 the company pioneered and patented the frame material MYLON as well as developed and patented its surface treatment.

The treatment is a technique known as Selective Laser Sintering.  The method allows for the manufacturing of never before seen modern frame materials without the use of common mold injection tools.
Brad Pitt
Sarah Jessica Parker

Tom Cruise


Daniel Craig

Hugh Grant
MYKITA is a collaboration of craftsmen with a diversity of talents ranging from conceptualization and design to assembly that ensure the brands hand manufactured credentials.
Lady Gaga











A 3 time nominee of the Deutschland 2011 Award, MYKITA has established itself as an international design force as well as a formidable innovator of materials as a vehicle for the modernization of eyewear through advancement of the industry into what is the uncharted future of eyewear.

This coveted German design Award is the country's absolute highest official distinction in the design sector.


EYETAILOR, our sister retail location, a showroom dedicated to current and modern eyewear design, ranging from design philosophies on the spectrum of heavily ornate to realized minimalism, is exhibiting the exceptional collection of MYKITA EYEWEAR  during  a one day only trunk show on December 3rd from 11 - 6 pm.

MYKITA IS ON DISPLAY FOR YOU




| not often can you see the full collection of runway collaborations... these pieces are rare and distinctive realizations of imaginative conceptualization of the future of German eyewear design.


We are dedicated to participation in the efforts to spread  various aesthetic perspectives throughout our community.  We do so working on the belief that creativity is celebrated by its introduction and exposure  through focus on creating a medium for encouraging its discussion.

EYETAILOR would like you to join us for refreshments during this event.  We will also be extending,  event only, special offers in celebration of this promotion.



 FLEX SPENDING ACCOUNTS ARE WELCOMED  |   SPEND FLEX DOLLAR$ BEFORE THE YEAR ENDS!!!

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