TRACTION | EyeWear | SunWear

As with high‐class watch‐making, we wanted to create high‐class eyewear! This philosophy, having inspired our company for nearly 140 years, is more than ever in the news. With consumers being more and more appreciative of where the products they buy originate from and of their quality, and whilst “Made in France” is progressively becoming part of the selective criteria in its own right, Traction Productions has for some time now chosen local manufacturing in order to achieve transparency, responsiveness and a guarantee of quality for its products, from their design to production. But nothing would be possible without our partner opticians. So how about if we created tomorrow’s high‐class eyewear together ?

Founded in 1872 by Edouard Gros, the company specializes in the manufacture of original ornaments, hair accessories in vogue at the time. But with short hair fashion, the company has quickly challenge and decides to change industry: in 1930, she embarked on the manufacture of spectacles.

When 50 years later, Thierry Gros took over the management of the company, he wants to perpetuate the foremost research quality and modernity that the four generations before him were erected trademark of the company. It adds a personal touch by engaging in the creation of his own eyewear collection: thus Traction Productions was founded in 1989. Why this name? A reference to the "Traction Avenue" in Los Angeles, which intersect the most creative artists and the future big names in film production.

This collection, which marked a new page in the family history, quickly achieved success. It is now distributed in many opticians in France and abroad, and was rewarded for his creativity in France, Italy and the Nordic countries.

The first collection Traction Productions, Thierry Gros wished she expresses a certain "aesthetic failure." As the great designers of fashion, it sets each year of great themes he transcribed in the overall style of the collection. Based on a constant exchange between modernity and refinement California French, 126 models and sunglasses play safely with the materials, shapes and colors to always stick closer to the latest trends, or even ahead while remaining in a chic claimed. This clever cosmopolitan mix partly explains the success of the collection in Europe of course, but also in the United States or Japan.

Despite the success of the collection, Thierry Gros wished to retain the same methods of creation. Each new model is first drawn by hand before being modeled in three dimensions on a computer. A tribute to the factory found throughout the manufacturing.




Thierry Gros has chosen to make his glasses in France to benefit from the know-how and expertise of the fabric of subcontractors Jura. A choice that the creator claims: "In spite of some parts and some components may no longer be made ​​in France, lack of suppliers, all of our creations is' manufactured in the Jura."
Transparency displayed, traceability, constant communication between offices and creating local suppliers reactivity in terms of sales point of sale, quality work at all stages of production, using advanced techniques (cutting thread milling outside for a better game thicknesses, etc..), the benefits of French production are numerous for Thierry Gros, even if it leads to a price difference.
"price plays an important role and it is important to know the justification. However, the concept of made ​​in France, which is not subject to any regulation, begins to be seriously tarnished. It is not enough that a distributor is installed in the Jura with branded products made ​​in France to justify a French manufacturing! In addition, the current economic rules are not consistent with domestic manufacturing at low cost. So be careful not to mislead the consumer if you do not want all suffer in the end."

Collection Available at CATEYEspectacles
boutique.