Monday, December 19, 2011

EYEWEAR | A VISUAL HISTORY by MOSS LIPOW




EYEWEAR
TASCHEN


TASCHEN books, along side eyeglass designer and collector Moss Lipow,  have found success in their work to represent the last 500 years of eyewear evolution.  The collaboration produced this visually beautiful publication depicting all of the major advancements in eyewear.  This attractive and informative coffee table book is saturated with hundreds of stunning photos,  most of which were intentionally represented true to scale.





It is shown in the documented evolution found in this stunning publication that eyewear has experienced and developed surprising changes over the years, since it was first invented as purely a practical tool.


It has become a multi billion dollar industry based on necessity and inclination to luxury and style as a representation there of.  
The book is filled with the most exquisite examples of the evolution of eyewear.  The pieces chosen by, Moss Lipow, are relevant and mark the changes in the journey from the rudimentary to the ornate.  The guide is chronological and innately representative in that, essentially, with each photograph, we can see through a window into the corresponding eras.


Eyewear is a marriage between technology and fashion, arguably the only item in our wardrobe which ever was and most certainly still is.   Eyewear is an amazing instrument we can't live without.   We find a drive to personalize it as an outward expression of our inner aesthetic self-concept.  This is precisely how we marry it to fashion, making it not only an expression of our creative self but one of social class as well. 




CATEYEspectacles is a collector of the finest vintage eyeglass frames and sunglasses.   As a result of this exposure, it did not come as a surprise to our collectors, when upon browsing through this beautiful creative publication, many of the published pieces were already in the boutique's collection.
These are rare Eyewear!  Considered, in a sense now, even more substantial and relevant because the history of eyewear, as we can see,  is still being written.

The collection, here at CATEYEspectacles boutique is truly an impressive one.  The pieces in the showroom are noteworthy.   No doubt, one can find the best quality high-end vintage sunglasses  on a caliber worthy this fine collection.

Moss Lipow did a wonderful job introducing us to some of these precious collectible "instruments of fashion".  Make no mistake, there are many more styles just as unusual, precious and unique to discover.  Yes,  some just as relevant, yet, even more breathtaking than those depicted in this beautiful work, EYEWEAR a visual history.

Visiting the CATEYEspectacles collection is like a trip back in time.  It is a rare collection, available at the boutique, for experiencing the discovery of vintage eyewear elegance.
Vintage collections  are becoming increasingly   relevant worldwide as one of Germany's most important publishers, TASCHEN, sees it.






Friday, December 9, 2011

Time to Use Your Medical Flex Spending Dollars!!

As the end of the year approaches Cateye Spectacles would like to remind our customers to use their medical flex spending dollars before it's too late!  The flex spending dollars are your hard earned money that will be lost if not spent, so why not give yourself the gift of sight!

We have more recent acquisitions in our inventory for the holiday season and look forward to showing them to you.  Here at Cateye, we provide all the assistance you will need in selecting the right pair and making sure that your medical flex dollars are well spent!

Wednesday, November 16, 2011

MYKITA | trunk show






EYETAILOR BOUTIQUE
4310 MELROSE AVE.
LOS ANGELES, CA 90029

MYKITA TRUNK SHOW     |      DEC 3RD      |      11 - 6pm


MYKITA is exclusive eyewear manufactured in Berlin Germany since 2003 and branded for the high end segment of the opical market.


Kita is a reference to the original workshop location in what use to be a day nursery.  It is appropriate because it is with the same optimism and meticulous care that the company was nurtured and developed to its present established status.

Lady Gaga
Lady Gaga




















MYKITA has become a major player in the high end optical market because of patented hinge concepts, clear design signature and excellent product quality.


In 2010 the company pioneered and patented the frame material MYLON as well as developed and patented its surface treatment.

The treatment is a technique known as Selective Laser Sintering.  The method allows for the manufacturing of never before seen modern frame materials without the use of common mold injection tools.
Brad Pitt
Sarah Jessica Parker

Tom Cruise


Daniel Craig

Hugh Grant
MYKITA is a collaboration of craftsmen with a diversity of talents ranging from conceptualization and design to assembly that ensure the brands hand manufactured credentials.
Lady Gaga











A 3 time nominee of the Deutschland 2011 Award, MYKITA has established itself as an international design force as well as a formidable innovator of materials as a vehicle for the modernization of eyewear through advancement of the industry into what is the uncharted future of eyewear.

This coveted German design Award is the country's absolute highest official distinction in the design sector.


EYETAILOR, our sister retail location, a showroom dedicated to current and modern eyewear design, ranging from design philosophies on the spectrum of heavily ornate to realized minimalism, is exhibiting the exceptional collection of MYKITA EYEWEAR  during  a one day only trunk show on December 3rd from 11 - 6 pm.

MYKITA IS ON DISPLAY FOR YOU




| not often can you see the full collection of runway collaborations... these pieces are rare and distinctive realizations of imaginative conceptualization of the future of German eyewear design.


We are dedicated to participation in the efforts to spread  various aesthetic perspectives throughout our community.  We do so working on the belief that creativity is celebrated by its introduction and exposure  through focus on creating a medium for encouraging its discussion.

EYETAILOR would like you to join us for refreshments during this event.  We will also be extending,  event only, special offers in celebration of this promotion.



 FLEX SPENDING ACCOUNTS ARE WELCOMED  |   SPEND FLEX DOLLAR$ BEFORE THE YEAR ENDS!!!

Monday, October 10, 2011


DISCOVER
SHURON Ltd. EYEWEAR TRUNKSHOW





The CATEYEspectacles Boutique is celebrating the latest from this distinguished American manufacturer!
The SHURON eyeglass and sunglass collection is iconic and is every bit a part of the american vintage aesthetic.
The SHURON COLLECTION is over a century in the making and has its roots in the Carolinas of the late 1800's.
The company shaped the way we perceived glasses throughout the following century and the success it achieved, even early on, continually served to unmistakably 
define the style of the passing decades.

SHURON  
IS A RECOGNIZABLE CONTRIBUTOR OF STYLE WHICH IS  
ICONIC AMERICANA





JOIN US:

OCTOBER 14,15 AND 16 1-6PM
CATEYEspectacles BOUTIQUE
708 N. Heliotrope Dr.
Los Angeles, CA 90029
SHURON Ltd. TRUNKSHOW will feature all models, colors and sizes!


Never before have so many combinations of the SHURON collection been made available in one showroom!


MEET ADMIRERS OF VINTAGE EYEWEAR 

ENJOY FOOD and DRINK
RECEIVE EVENT DISCOUNTS such as SPECIAL PRICING and LIMITED TIME OFFERS!!!!!!!!




Wednesday, September 21, 2011

SHURON | Trunk Show







SHURON
TRUNK SHOW


Shuron collection, since 1865,  is a legend in the American eyewear manufacturing story.  The brand is timeless and has a built in iconic status.  It has framed the faces of many of histories most important political figures and has accented the images we know today of many of Hollywood's greatest movie stars. The brand, to date, is the best selling worldwide due to its popularity, length of manufacturing and variety of models, offered to both men and woman.



The company based in Greenville South Carolina is as american as apple pie.  The Brand has been described in our trade's circles as recognizably and identifiably a style of  Americana.  Shuron was then becoming, for the trade, internationally known as a distinct and successful American brand likened to such greats as the Ford motor company. 


 Shuron ltd. was marked in the early 20's as a quality supplier, for the growing wave of optical laboratories across the nation.  The brand was famous for its frames as well as the high grade machining tools used in the prescription lens manufacturing process.  The passing years leading in to WWII  proved to be continually successful and allowed for Shuron to provide mobile optical units for a dispensary program for the military.  


The company has sold many millions of frames around the world and is the most successful frame manufacturer known.  The ever-popular model Ronsir reached 17,000,000 in sales back in 1971.  
The brand milestones include many such success stories for a variety of its models throughout its almost 150 year history.


CateyeSpectacles Boutique is proud to be a retailer of the Shuron collection.   We are celebrating and paying homage to the Shuron Brand by featuring all of the current models as we present  a three day Trunk Show event in collaboration with Shuron ltd.  The opportunity to expose the entire Shuron eyewear frame collection to our client base, in an attempt to also offer an opportunity for you to speak to Shuron's representatives about all the incredible history packed into this amazing eyewear manufacturing company, is one we are happy to have worked hard to organize.  



We are fans of the Shuron brand and are proud to carry it in our boutiques allowing it the visibility, today, we believe it continuously deserves.







SHURON TRUNK SHOW at  CateyeSpectacles Boutique TO BE HELD  OCTOBER 14,15 and 16.  DISCOUNT OF 10% OFF  on all regularly priced eyeglass and sunglass frames AND prescription lenses.


Also,


SALE:
!special Discounted Table of one of a kind vintage and retro-styled eyewear and sunglass frames!